May 22, 2011
Recently a client of ours was working on a new website by committee, and after a long conversation our job as facilitators was to summarize the conversation. “We have gone from Gutenberg to Googleberg,” we said. “Half the room represents the best of old school print, books and face-to-face relationships, and the other half represents the best of [...]
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May 22, 2011
IdeaTransfer was born in the late 70s when it began consulting with life insurance producers. We landed in the middle of a life insurance marketing revolution. Product manufacturing began to separate from product sales. We became advisors to the premier producer groups and the BDs, IMOs, FMOs and other distribution structures that filled the gap. [...]
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