May 22, 2011
Why do we make such a big deal about the founder’s story? Isn’t it just a three-minute chronicle of how the business got started? And doesn’t everyone eventually become tired of hearing it? On the surface the founder’s story may seem a little trivial. But in our experience, once you capture the power it holds, [...]
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May 22, 2011
This is a story about a successful business founder who wished to turn his business into a legacy for the next generation. It takes place in ancient India, where the founder established a very successful company leasing elephants for transport, construction, and celebrations. The growth days of the firm had wound down as the founder [...]
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